At the heart of every great company is a story, and at the centre of that story is a founder
with a vision. For CWE and Elegance, that person is me, a dedicated leader, innovator, and
advocate for excellence in care and well-being. My journey in creating these organisations
has been shaped by my passion for helping people and my conviction that care should
always combine expertise with compassion.
When I was 7 years old, I had my own market stall with my father selling bobbles for 50p. I
have always been a true entrepreneur, and I have a passion and love for business. I truly
believe that being a successful entrepreneur is not something that can be taught in a book; it is instilled from a young age.
Cosmetology with Elegance didn’t have the typical start you might expect from a founder
working on the floor of their bedroom. I was fortunate enough to already have a successful clinic in the heart of Liverpool before this chapter began.
My story doesn’t start with creating skincare, but I have a strong suspicion it may end with it. For years, my focus was on running a thriving clinic and providing exceptional care to my clients. But as my journey evolved, so did my curiosity and ambition. I wanted to create
something lasting, something that not only represented the values of my clinic but also
allowed me to innovate within the beauty and wellness industry.
When I first stepped into product development, design, and marketing, I’ll be honest, they
were not my strong suit. Like many founders, I faced a steep learning curve. But I also knew that if I wanted to bring my vision to life, I had to embrace those challenges. Here’s a look at my very first design that I nervously sent off to the manufacturer, proof that every journey begins with a leap of faith.
Since then, Cosmetology with Elegance has grown into more than just a clinic or a concept; it has become a brand built on trust, quality, and passion. My role as a clinical director has always been about ensuring people feel cared for and valued, and that same philosophy is at the heart of everything we create at CWE. I’m incredibly proud of how far we’ve come, but I know this is only the beginning. My mission is to keep learning, keep creating, and ultimately redefine how elegance and clinical expertise meet in the world of skincare.
In the beginning, I went back to my roots and did what I knew best, markets. Every Sunday
morning, I was up at 5 am, travelling across the region to showcase my skincare. It meant
working six days a week in the clinic and giving up my only day off, but I knew it was what
had to be done. It was tiring, yes, but one thing about me is that I’m never afraid of hard
work.
Things really started to feel real once we introduced CWE to TikTok. That’s where I was able to truly connect with my community and even help people virtually. I now have clients who travel from all over just to visit me in the clinic, all because they first discovered me on
TikTok Live. While TikTok isn’t the final destination for where I see my brand, I’ll always be
grateful for the support and the incredible community that continues to grow there.
That’s why I truly appreciate you taking the time to visit my website. This platform is CWE’s
own space, and every single order placed here means more to us than you could ever
imagine.
From the bottom of my heart, thank you for your support I hope you’ve enjoyed
getting to know me a little better.
